The Sr. Marketing Manager - Fosters is a strategic role responsible for developing and implementing a comprehensive marketing plan that allows us to attract new fosters and turn them into passionate users of our platform. This individual will oversee 2-3 people, including a Product Marketing Manager and Content Manager. You’ll report into a Product Director and will be part of a unique, cross-functional ‘pod’ that’s laser focused on perfecting the user experience for fosters (from the point of them not knowing who Caim is to becoming promoters of our platform). You’ll leverage your expertise in market research, branding, content development and digital marketing to effectively engage with fosters and increase the number of foster applicant requests on our platform.
Develop and execute a comprehensive marketing plan targeting fosters to attract and convert them into enthusiastic users of our platformManage a team of 2-3 individuals, including a Product Marketing Manager and a Content ManagerCollaborate closely with a cross-functional 'pod' focused on enhancing the user experience for fosters, from initial awareness to becoming advocates for our platformWork closely with the Product Director to align marketing efforts with the overall product strategy and goalsUtilize market research and user interviews to understand fosters’ needs and preferences, and develop branding strategies tailored to their specific requirementsCreate compelling content to effectively engage with fosters and drive increased sign-ups and activity on our platformDraft structured email campaigns that help to attract new fosters and engage current fostersMeasure and analyze marketing performance metrics, making data-driven decisions to optimize campaigns and improve outcomesStay updated with industry trends and best practices in nonprofit marketing, applying new insights to enhance our marketing approachFoster strong relationships with fosters, acting as a trusted advisor and advocate for their needs within the organization
3+ years in marketing roles1+ year of experience managing a team and leading cross-functional projectsDemonstrated expertise in market research, branding, content development and digital marketing strategiesExcellent written and verbal communication skills, with the ability to craft compelling marketing messages and engage effectively with fostersProficiency in utilizing marketing analytics tools to measure campaign performance and make data-driven decisionsCreative thinking and problem-solving skills, with the ability to develop innovative marketing strategiesStrong project management skills, with the ability to prioritize tasks, meet deadlines and manage multiple projects simultaneouslyTech savvy, self-motivated and impact drivenPassionate about animal welfare and the mission of CaimDetail-oriented and leave those you work with feeling confident that any task you take on will be done well, delivered on time and completed with little supervision
5+ years in marketing roles, preferably with a focus on B2C and/or nonprofit marketingStrong understanding of the animal welfare landscape and familiarity with the needs and challenges of fosters in the US
Caim is a 501(c)(3) charity that uses technology to help animal rescues save more lives. Our mission is to help the US become a no-kill nation. We do this by helping the 14,000+ shelters and rescues that exist across the US to find new fosters and operate more efficiently. Our platform is free to use and allows people to easily browse animals who need a foster home across different rescues. Once they find an animal they want to foster, we connect them with rescues in their area and provide resources to help them feel more supported on their fostering journey.
We’re a small, volunteer run organization with BIG goals. We’re looking for experienced and committed people to join our team. All of our positions are volunteer (unpaid) and can be done from anywhere. Nearly all internal communication is via Slack and most volunteers work independently when their schedule allows. We aren’t a call heavy organization, but most roles require a weekly or fortnightly one-to-one call with their manager, which is scheduled during PST working hours.