The Sr. Marketing Manager - AWGs is a strategic role responsible for developing and implementing a comprehensive marketing plan that allows us to attract new shelters and rescues (Animal Welfare Groups) and turn them into passionate users of our platform. This individual will oversee 2-3 people, including a Product Marketing Manager and Videographer / Photographer. You’ll report into a Product Director and will be part of a unique, cross-functional ‘pod’ that’s laser focused on perfecting the user experience for AWGs (from the point of them not knowing who Caim is to becoming promoters of our platform). You’ll leverage your expertise in market research, branding, content development and digital marketing to effectively engage with AWGs, increase sign-ups and maximize their activity within the platform (resulting in more animals for fosters to help).
Caim is a 501(c)(3) charity that uses technology to help animal rescues save more lives. Our mission is to help the US become a no-kill nation. We do this by helping the 14,000+ shelters and rescues that exist across the US to find new fosters and operate more efficiently. Our platform is free to use and allows people to easily browse animals who need a foster home across different rescues. Once they find an animal they want to foster, we connect them with rescues in their area and provide resources to help them feel more supported on their fostering journey.
We’re a small, volunteer run organization with BIG goals. We’re looking for experienced and committed people to join our team. All of our positions are volunteer (unpaid) and can be done from anywhere. Nearly all internal communication is via Slack and most volunteers work independently when their schedule allows. We aren’t a call heavy organization, but most roles require a weekly or fortnightly one-to-one call with their manager, which is scheduled during PST working hours.
