Digital Marketing Director

Role level:
People manager
Employment type:
Time commitment:

The Digital Marketing Director is a strategic role responsible for overseeing the company's online presence and driving targeted traffic to the website through search engine optimization (SEO) and search engine marketing (SEM) strategies. They will lead a team and collaborate with cross-functional teams to develop and implement effective SEO and SEM campaigns. Additionally, the Digital Marketing Director will be responsible for managing the company's website, ensuring its functionality, usability, and optimization for search engines, as well as tracking and analyzing website performance metrics to drive continuous improvement and achieve business goals. You’ll report directly to our Founder and will be responsible for managing a team of three people - an SEO Manager, SEM / Paid Media Manager and Website Manager.

What you'll do:

Minimum requirements:

Preferred requirements:

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About Caim

Caim is a 501(c)(3) charity that uses technology to help animal rescues save more lives. Our mission is to help the US become a no-kill nation. We do this by helping the 14,000+ shelters and rescues that exist across the US to find new fosters and operate more efficiently. Our platform is free to use and allows people to easily browse animals who need a foster home across different rescues. Once they find an animal they want to foster, we connect them with rescues in their area and provide resources to help them feel more supported on their fostering journey. 

We’re a small, volunteer run organization with BIG goals. We’re looking for experienced and committed people to join our team. All of our positions are volunteer (unpaid) and can be done from anywhere. Nearly all internal communication is via Slack and most volunteers work independently when their schedule allows. We aren’t a call heavy organization, but most roles require a weekly or fortnightly one-to-one call with their manager, which is scheduled during PST working hours.